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Appreciative Inquiry in Business

Appreciative Inquiry is based on the idea of discovering what works and gives life to an organization and building the organization on these life giving properties.  David Cooperrider, the founder or Appreciative Inquiry describes it this way:

"More than a method or technique, the appreciative mode of inquiry is a means of living with, being with and directly participating in the life of a human system in a way that compels one to inquire into the deeper life-generating essentials and potentials of organizational existence."
David Cooperrider

GTE was one of the early major corporations to use Appreciative Inquiry in its organizational development. Tom White, GTE's President described the relationship between AI and problem solving:
"Appreciative Inquiry gets much better results than seeking out and solving problems. We often concentrate enormous resources on correcting problems. But when used continually over a long time, this approach leads to a negative culture.... or a slip into a paralyzing sense of hopelessness. Don't get me wrong. I'm not advocating mindless happy talk. AI is a complex science designed to make things better. We can't ignore problems - we just need to approach them from the other side."
Tom White, President of GTE Telephone Operations

Appreciative Inquiry 5D Spiral of Development

Appreciative Inquiry is an iterative, generative, process that uses collaborative inquiry and strategic visioning to unleash the positive energy within an Organization to enable a preferred sustainable future to be achieved.

The AI 5D Model


 
 
 
  AI 5D Spiral of Development

The Five Phases of the
Appreciative Process

1: Define: Awareness of the need for development.
Preparing for an appreciative process.
Committing to the Positive

2: Discover: What is the best that you have been?
Interview process and gathering of life-giving experience
     within congregation.
Valuing the Best of What Is

3: Dream: What is the world and the community calling us to be?
What could our organization look like in 5 years time?
Developing common images of the future.
Visioning the Ideal

4: Design: Aligning ideals, values, structures and mission
Developing achievable plans and steps to
     make the vision a reality.
Dialoguing What Should Be

5: Deliver: Achieving the Organization's Destiny.
Co-creating a sustainable, preferred future.
Who, What, When, Where, How?
Innovating What Will Be.

The basic process is typically referred to as the 5D model of development as described above. Earlier literature also refers to a 4D model which did not include the "Define" phase as part of the process.
Other Models have included 4Is: Initiate, Inquire, Imagine and Innovate.

In essence the AI model uses a process of inquiry to discover people's best experience and use these experiences as a basis for imagining a future and designing the processes and structures that will make the imagined future a reality. This imagined future however is not just a fantasy because it is grounded in the experiences of the people involved.

What is noteworthy about the AI approach in comparison to other organizational development models is that it doesn't require a detailed analysis of problems or deficits. Consequently AI is less prone to initiating negative, blaming and judgmental atmospheres than problem focussed interventions.

To find out more about appreciative inquiry in business and executive coaching please go to: CompetentCoach.com

For an extensive array of information and resources on using appreciative inquiry in church related settings please go to Clergy Leadership Institute A one page handout of the 5D model for suitable for introducing AI to others
is available in ".pdf" format at AI-model-org.pdf">AI-model-org.pdf

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